Belinda Sullivan
Founder & Managing Director
Growing up in the hospitality industry, Belinda started out early in her career managing her parents restaurant before moving on to a national catering company. In 2004 she started her own catering business focused on just sandwiches, which very quickly grew into what Flavours Catering + Events is today –one of Sydney most successful catering companies.
Belinda leads by example, and prefers actions over words. Her hands-on approach in the day-to-day operations shows her unwavering dedication to Flavours.
Company culture is and has always been a top priority for her. She focuses on making a supportive environment where every team member feels valued and appreciated for their unique contributions, taking care of all of the team personally. Believing strongly in the importance of each employee, she takes the time to carefully select the right team members who truly embody the Flavours spirit. Recognition and appreciation aren’t just occasional gestures—they’re woven into the fabric of the company’s culture under her leadership, ensuring that everyone feels like part of the Flavours’ family.
In addition to teamwork, Belinda is also passionate about helping each team member grow personally and professionally. Despite industry challenges, she’s committed to keep a supportive atmosphere where everyone can thrive. This dedication has resulted in Flavours’ strong team cohesion and exceptional company culture, and reflects her genuine commitment to the success and well-being of Flavours team members.
Belinda also has a genuine passion for all things culinary, and believes that food contributes in such a significant way when celebrating special occasions. When she isn’t at Flavours, she loves to spend time with her husband and sons on the Gold Coast, dining out and exploring new restaurants and loves a good Netflix series power watch!
Her favourite menu item is the compressed watermelon, togarashi, feta, mint & lime canape.