Belinda Sullivan
Founder & Managing DirectorFor her, hospitality has never simply been a career. It has been part of her life for as long as she can remember.
Meet Our Founder
Woman in Business
Growing up on the Gold Coast with parents who owned and operated hotels, Belinda was introduced to the industry early – very early. She was changing bedsheets in the family hotels by the age of seven, washing dishes in their restaurants by ten and waiting tables by thirteen. Hospitality was quite literally the family business, and those early years gave her an appreciation for hard work, great service and genuinely looking after people that has stayed with her ever since.
After meeting the love of her life, Matt, Belinda moved to Sydney for love – and quickly fell in love with Sydney’s food scene too. She went on to work for a national catering company, where she saw an opportunity in the market for a catering business that placed as much importance on genuine service and the client experience as it did on the food.
So, in 2004, from very humble beginnings, Belinda founded Flavours Catering + Events.
What began as a small corporate catering business has grown into one of Sydney’s leading catering and events companies, delivering everything from daily corporate catering to large-scale events, weddings and celebrations.
More than 23 years of Flavours later, Belinda remains a true hospitality lifer and an unapologetic foodie. Eating out is one of her favourite things to do, travel invariably revolves around where to eat next, and her social media feed is almost entirely restaurants, cafés, chefs, food, beverages and hospitality. She loves discovering different cuisines, experiencing brilliant service and bringing those ideas and inspiration back to Flavours.
And then there’s the styling.
Give Belinda beautiful napery, the perfect platter, gorgeous crockery and cutlery, florals or a table that needs styling and she is completely in her element. She firmly believes we eat with our eyes first – and anyone who has worked with her knows she has some very definite opinions about how a platter should look!
But as much as Belinda loves food and beautiful events, it is the people and the true meaning of hospitality that she is most passionate about.
Belinda often reminds her team that the word hospitality is about being hospitable – welcoming people, looking after them and making them feel genuinely cared for. To her, great hospitality isn’t simply delivering food on time or setting a beautiful table. It is anticipating what someone needs, paying attention to the details and creating an experience that makes people want to come back.
That belief sits at the heart of the Flavours philosophy: understand your clients, deliver what you promise, create exceptional experiences and turn customers into clients for life.
At a time when some of the traditional skills of hospitality can feel like they are disappearing, Belinda is determined to play a part in keeping them alive. Developing young hospitality professionals, giving people opportunities and watching them build careers within the industry is one of the parts of Flavours she is most proud of.
For nearly two decades – long before international sponsorship became commonplace within Australian hospitality – Flavours has supported international hospitality professionals in building careers and lives in Australia. Many have gone on to achieve permanent residency, and a number remain part of the Flavours family today. For Belinda, seeing someone join the business, grow in confidence and capability, and create a future for themselves is one of the greatest privileges of owning Flavours.
And when Flavours says family business, it really means it.
Belinda and Matt’s son Charlie practically grew up at Flavours, working his first event at just four years old when Belinda catered an event for the school he would attend the following year. After leaving school, Charlie completed his chef’s apprenticeship, became a qualified chef and today plays a significant role in the Flavours business.
Their other son, Spencer, chose a different trade and works as a carpenter alongside his father Matt – but apparently escaping hospitality completely was never really an option. When one of Flavours’ big events rolls around, Spencer can still regularly be found moonlighting behind the bar or helping run food service. Once you’re born into a hospitality family, it seems there really is no getting out!
Belinda has always taught her sons that being part of the family business doesn’t automatically earn you anyone’s respect – you have to earn it. Her philosophy is that they should work harder than anyone else and lead by example to earn the respect of the people working alongside them.
Her approach to business is equally straightforward: never burn a bridge, look after your people and only do what you know you can do well. She firmly believes there is nothing wrong with saying no when something sits outside your expertise or you can’t deliver it to the standard your client deserves.
That philosophy has helped shape Flavours into the business it is today – a company built around great food, exceptional service, strong relationships, opportunity and a genuine love of hospitality.
After more than 23 years of building Flavours, Belinda is still incredibly hands-on, still obsessed with food and hospitality, still excited by a beautifully styled event and still looking for ways to make the business better.
Because for Belinda, great hospitality has always come back to something very simple:
Make people feel genuinely looked after, and give them every reason to become clients for life.
Light up your Diwali celebrations with Flavours ✨
This Diwali, gather your team, family and friends around a table full of flavour. From spiced fried cauliflower to lemon & coriander chicken skewers, lamb seekh with cucumber raita and kale & onion pakora with chilli jam, our Diwali menu is made for sharing. 🪔
Swipe through to see what`s on the menu 👉
Celebrating on 8 November? Let us take care of the food so you can enjoy the festival of lights. 🤍
📞 1300 368 605 🌐 flavourscatering.com.au
#FlavoursCatering #Diwali2026 #SydneyCatering #DiwaliCelebration #CateringSydney
🍸 THE ALCOHOL CHEAT SHEET 🍸
Ever wondered what’s actually in your glass? 👀
From wine and beer to cocktails, mixers and premixed drinks, the calories can vary a lot more than you might think.
This isn’t about skipping the cocktail or saying no to a drink you enjoy. It’s simply about knowing what you’re choosing and having the information to make a decision that works for you.
Whether you’re keeping an eye on your intake, working towards a health goal, or just curious, save this cheat sheet for your next event, dinner or night out.
Because a balanced lifestyle can still include the things you enjoy. 🥂✨
Flavours caters thousands of events across Sydney, so it’s safe to say we know a thing or two about great food, drinks and celebrations. 🍴🍸
Love food & drink content, event inspiration and a peek behind the scenes of Sydney catering? Follow Flavours for more. ✨
Calorie information is approximate and will vary depending on pour size, alcohol content, brand and ingredients.
#AlcoholCheatSheet #FoodAndDrink #SydneyCatering #EventInspiration #FlavoursCatering
Keep watching, the ending is worth it 👀🍫
From melted chocolate to the final cut, our house-made brownies coming together start to finish!
Rich, fudgy, and made completely from scratch.
Fudgy or cakey, which team are you? 👇
Craving something sweet for your next event? Check out our full menu on our website. ✨
#FlavoursCatering #HouseMadeBrownies #SydneyCatering #Catering #SydneyEvents
The art of the cocktail party ✨
There’s something about a cocktail party that just works. Guests mingling, drinks flowing, beautiful food making its way around the room, and an atmosphere that feels effortless from the moment everyone arrives.
At Flavours, we believe the best cocktail parties are about more than just great canapés. It’s the whole experience, thoughtfully designed menus, beautiful presentation, seamless service and a team behind the scenes making sure every detail is taken care of.
From sophisticated roaming canapés and generous grazing tables to drinks service, bartenders, wait staff and experienced event managers, we can bring together everything you need to create a celebration that feels completely your own.
Whether it’s an end-of-year celebration, milestone birthday, corporate event, engagement party or simply an excuse to bring your favourite people together, we’ll help you create a cocktail party worth remembering.
Good food. Drinks flowing. Service that sparkles. And even better company.
Cocktail party season has arrived, Sydney, enquire today!!! 🥂
#FlavoursCatering #CocktailParty #SydneyCatering #SydneyEvents #CocktailCatering
Spring is here and so is October! 🌸
Fresh flavours.
Warmer temperatures.
Seasonal favourites.
Colourful tables.
Great company.
Everything you need to make your next Spring event feel a little more special!
Planning a spring event? 🌸🌿☀️
From beautiful catering to full-service event planning, Flavours can do it all!
Get in touch and let’s start planning your next spring gathering. 🌷✨
📞 1300 368 605
#SpringCatering #SydneyCatering #EventCatering #CorporateEvents #SydneyEvents
4,000 meals delivered. 🤍
A milestone we’re incredibly proud to reach through our ongoing partnership with the @haymarketfoundation
Through our Meals That Matter initiative, the Flavours team has now prepared and delivered more than 4,000 fresh meals to support the incredible work Haymarket Foundation does for people experiencing homelessness and hardship across Sydney.
Behind every number is a meal prepared by our kitchen team, packed with care and delivered with purpose.
We’re so grateful to be working alongside an organisation doing such important work in our community, and proud to play a small part in supporting the people they care for every day.
Here’s to 4,000 meals and many more to come. 🤍
#MealsThatMatter #HaymarketFoundation #FlavoursCatering #SydneyCommunity #SocialImpact
Contact Us
We book up in advanceNo matter whether you’re planning a small, intimate party or a huge, lavish celebration, Flavours Catering + Events can provide you with birthday party catering that will dazzle and delight. Contact our friendly team today to discuss your requirements or to ask for a quotation.