Belinda Sullivan
Founder & Managing DirectorFor her, hospitality has never simply been a career. It has been part of her life for as long as she can remember.
Meet Our Founder
Woman in Business
Growing up on the Gold Coast with parents who owned and operated hotels, Belinda was introduced to the industry early – very early. She was changing bedsheets in the family hotels by the age of seven, washing dishes in their restaurants by ten and waiting tables by thirteen. Hospitality was quite literally the family business, and those early years gave her an appreciation for hard work, great service and genuinely looking after people that has stayed with her ever since.
After meeting the love of her life, Matt, Belinda moved to Sydney for love – and quickly fell in love with Sydney’s food scene too. She went on to work for a national catering company, where she saw an opportunity in the market for a catering business that placed as much importance on genuine service and the client experience as it did on the food.
So, in 2004, from very humble beginnings, Belinda founded Flavours Catering + Events.
What began as a small corporate catering business has grown into one of Sydney’s leading catering and events companies, delivering everything from daily corporate catering to large-scale events, weddings and celebrations.
More than 23 years of Flavours later, Belinda remains a true hospitality lifer and an unapologetic foodie. Eating out is one of her favourite things to do, travel invariably revolves around where to eat next, and her social media feed is almost entirely restaurants, cafés, chefs, food, beverages and hospitality. She loves discovering different cuisines, experiencing brilliant service and bringing those ideas and inspiration back to Flavours.
And then there’s the styling.
Give Belinda beautiful napery, the perfect platter, gorgeous crockery and cutlery, florals or a table that needs styling and she is completely in her element. She firmly believes we eat with our eyes first – and anyone who has worked with her knows she has some very definite opinions about how a platter should look!
But as much as Belinda loves food and beautiful events, it is the people and the true meaning of hospitality that she is most passionate about.
Belinda often reminds her team that the word hospitality is about being hospitable – welcoming people, looking after them and making them feel genuinely cared for. To her, great hospitality isn’t simply delivering food on time or setting a beautiful table. It is anticipating what someone needs, paying attention to the details and creating an experience that makes people want to come back.
That belief sits at the heart of the Flavours philosophy: understand your clients, deliver what you promise, create exceptional experiences and turn customers into clients for life.
At a time when some of the traditional skills of hospitality can feel like they are disappearing, Belinda is determined to play a part in keeping them alive. Developing young hospitality professionals, giving people opportunities and watching them build careers within the industry is one of the parts of Flavours she is most proud of.
For nearly two decades – long before international sponsorship became commonplace within Australian hospitality – Flavours has supported international hospitality professionals in building careers and lives in Australia. Many have gone on to achieve permanent residency, and a number remain part of the Flavours family today. For Belinda, seeing someone join the business, grow in confidence and capability, and create a future for themselves is one of the greatest privileges of owning Flavours.
And when Flavours says family business, it really means it.
Belinda and Matt’s son Charlie practically grew up at Flavours, working his first event at just four years old when Belinda catered an event for the school he would attend the following year. After leaving school, Charlie completed his chef’s apprenticeship, became a qualified chef and today plays a significant role in the Flavours business.
Their other son, Spencer, chose a different trade and works as a carpenter alongside his father Matt – but apparently escaping hospitality completely was never really an option. When one of Flavours’ big events rolls around, Spencer can still regularly be found moonlighting behind the bar or helping run food service. Once you’re born into a hospitality family, it seems there really is no getting out!
Belinda has always taught her sons that being part of the family business doesn’t automatically earn you anyone’s respect – you have to earn it. Her philosophy is that they should work harder than anyone else and lead by example to earn the respect of the people working alongside them.
Her approach to business is equally straightforward: never burn a bridge, look after your people and only do what you know you can do well. She firmly believes there is nothing wrong with saying no when something sits outside your expertise or you can’t deliver it to the standard your client deserves.
That philosophy has helped shape Flavours into the business it is today – a company built around great food, exceptional service, strong relationships, opportunity and a genuine love of hospitality.
After more than 23 years of building Flavours, Belinda is still incredibly hands-on, still obsessed with food and hospitality, still excited by a beautifully styled event and still looking for ways to make the business better.
Because for Belinda, great hospitality has always come back to something very simple:
Make people feel genuinely looked after, and give them every reason to become clients for life.
R U OK? Day is about more than asking the question, it’s about making time to genuinely check in. 💛
Bring your team together over morning tea or lunch, start a conversation, and take a moment to connect with the people around you.
From workplace morning teas to team lunches, Flavours has your R U OK? Day catering covered, so you can focus on what really matters: checking in with teammates, friends and loved ones.
A little food, a little connection, and one very important question: R U OK? 💛
#RUOKDay #RUOK #WorkplaceWellbeing #SydneyCatering #CorporateCatering
Today we’re celebrating Diane’s three-year anniversary with Flavours Catering + Events! 🎉
Diane is currently on maternity leave, enjoying precious time with her delightful little Matteo, but she is certainly missed by all of us.
Diane is an incredibly dedicated and diligent Event Manager who genuinely cares about every detail. When Diane is managing your event, you can feel confident that everything will be beautifully organised and the event will be a great success.
Happy three-year anniversary, Diane! We hope you’re loving this special time with Matteo, but we can’t wait to have you back with the Flavours family. 💛
Meals that matter. 💛
We’re proud to continue supporting Haymarket Foundation through our Meals That Matter initiative, providing fresh, nourishing meals to help support people experiencing homelessness and hardship across Sydney.
It’s about more than food. it’s about community, dignity and making a meaningful difference, one meal at a time.
A huge thank you to the incredible team at Haymarket Foundation for the work they do every single day. ✨
#MealsThatMatter #HaymarketFoundation #SydneyCommunity #CommunitySupport #makingadifference
Good food is more than just delicious, it’s fuel. 🥑🥚🥦🍓
We’re ranking some everyday favourites based on their nutritional value, from protein and healthy fats to fibre, vitamins and antioxidants.
#HealthyEating #Nutrition #WorkplaceWellness #CorporateCatering #SydneyCatering
Your wedding deserves more than just great food. 💍✨
From beautifully curated menus and flowing drinks to professional service, thoughtful styling and all the little details in between, we’re here to bring the whole celebration together.
🥂 Food designed to impress
🍸 Drinks to keep the celebration flowing
✨ Professional, seamless service
💐 Thoughtful details from start to finish
🤍 An experience you can actually relax and enjoy
Because on your wedding day, you should be celebrating, not worrying about what happens next.
Your wedding. Catered beautifully. By Flavours
Planning a Sydney wedding? Let’s create something unforgettable together.
#SydneyWeddings #WeddingCatering #SydneyCatering #SydneyEvents #WeddingInspiration
Wear It Purple Day is almost here! 💜
Celebrate with a spread that’s just as colourful as the occasion. Our Wear It Purple Day seasonal menu is packed with vibrant, delicious options perfect for bringing your team together and adding a little purple to the workday.
Whether you’re planning a morning tea, team lunch or office celebration, we’ve got the catering covered. ✨
Celebrate. Support. Eat well.
#WearItPurpleDay #SydneyCatering #CorporateCatering #OfficeCatering #CateringSydney
Contact Us
We book up in advanceNo matter whether you’re planning a small, intimate party or a huge, lavish celebration, Flavours Catering + Events can provide you with birthday party catering that will dazzle and delight. Contact our friendly team today to discuss your requirements or to ask for a quotation.